So he’s not lying he’s just plain wrong?

It’s a question of wage costs and consistency. Patties are easy enough but time consuming. Baking a good burger bun is a pretty specific skill as well as time consuming, and requires a lot of space and a good oven.

Unless you’ve got customers happy to pay $40 for your artisan crafted burgers I don’t think it’d work.

Except you didn’t just draw line. You drew a line, actively promoted that line, then refused to elaborate on the drawing of the line whatsoever.

Then called someone else daft.