I have heard many times the claim that they couldn’t break even based on ticket price alone.
It is also possible that this was true once, but not anymore, especially given how consolidated, anticompetitive, and therefore overpriced, that industry has become.
Magic Earth has traffic data.
HereWeGo has traffic data and even has public transport and restaurant reviews (from TripAdvisor). It does collect some data but (1) at least it’s not Google and (2) it’s Dutch so they have to go by the GDPR.