a little more then 24h into the campaign.

patreon increased from $871 to $1,138 (+30%).

liberapay rose from $301 to $393.66 (+30%).

I think it could have been improved further , the text could be a bit longer (I talked to Nutomic and few suggestion were kinda shortened too much IMO). but i think we can overall call the campaign a success. I realize we can tweak and experiment with this for far too long and without A/B testing we could be “fooled by randomness” and make the wrong choices. but we could measure how many people leave the page of the text before we expect them to finish reading to get a indication if it is too small or big. information beats speculation.

Anyway this text is now “field tested” and should probably be used more with maybe minor tweaks (link to it from the website donate page and the pop up).

Is there any evidence the pop up asking for donation is working as intended? , adding randomness to this could make it too hard to debug.

I think what it does prove beyond all doubt if the pop up is working is that the pop up text is not enough. People want a clear and persuasive rational. underestimation potential donors ability to read a short text could be a costly mistake. a quick googling indicates a optimal length of about 1,000 to 2,500 words while the current text stands at about 500 words.

This should probably be documented on the open collective page.